Are you looking for a way to better manage your social media channel but still confused about what social media management tools to choose? This post is about to show you the 5 best free social media management tools in 2024 that you can pick up and use right away for your brand and company.
A social media management tool serves as a comprehensive software solution that empowers you to effortlessly oversee various aspects of your social media presence from a single platform. These tasks encompass everything from content creation, scheduling, and publishing, to monitoring, analysis, engagement, and collaboration.
You may like to read:
We have test over 20 social media management tools and we have shortlisted them based on the following criteria to choose out the best social media management tools for you to consider:
- Support for multiple social networks including popular platforms like Facebook, X, Instagram, and TikTok, with potential future support for emerging platforms like Mastodon, Threads, BlueSky, and others. In the end, the goal of a social media management tool is to be able to manage & track as many of your social networks as possible in one software
- Powerful scheduling tools for batch scheduling of social media posts, with optional access to social media inboxes for customer replies. Bonus point if the social media management tools can help you reply to customers too.
- Detailed analytics on post-performance, with more advanced features available in higher-priced enterprise apps
- Cost-effectiveness: Pricing, as well as free version in combine with additional features, stellar customer support, and team collaboration tools is also considered to rank each social media management tools
📋Using these criteria, we have concluded the 5 Best social media management tools to be:
- 1.🥇Hubspot — The best social media management tools overall
- 2.🥈SEMRUSH— Best for integrating social media management with an overall SEO and marketing strategy
- 3.🥉Sprout Social – The most beginner-friendly social media management tools
- 4. Hootsuite – Best for managing X (Twitter)
- 5. Social Pilot – Best for startups/entrepreneur and the most cost-saving
2. Breakdown of each AI Video Generators From Text
Hubspot – The Best social media management tools overall
HubSpot is an absolute powerhouse in the social media management tools industry. They’ve got some seriously powerful social media management features that’ll blow your mind!
With their centralized social inbox, you can keep track of all your social interactions in one convenient place. It’s like having your own command center for all things social! They’ve even integrated it with a CRM, so you can get all the juicy insights you need to take your customer experience to a whole new level.
But that’s not all, my friends. HubSpot knows how to keep things organized with its social media analytics tools. They’ve got this slick feature that lets you tag your marketing assets and content, so you can easily associate your posts with specific campaigns. And this makes measuring the effectiveness of those campaigns never been easier.
Furthermore, HubSpot’s got you covered with all the tools you need for publishing and scheduling. But they didn’t stop there! They’ve got keyword monitoring streams to help you identify those important conversations and stay on top of your game. And of course, they’ve got social media reporting that will make it super easy for you to analyze all the data & insight
🔎Features:
- Keyword monitoring streams to identify important interactions and prioritize the right conversations
- AI-powered social media post generator to simplify publishing
- Social media scheduler tools to suggest the best time to post
🔖Pricing:
SEMRUSH – Best for integrating social media management with an overall SEO and marketing strategy
SEMrush, my friends, is not just your average SEO software platform. They’ve got some killer tools for social media management too! They’ve got your back across all the major platforms like Facebook, Twitter, Instagram, Pinterest, LinkedIn, and even Google My Business.SEMrush will help you schedule and post on all these different platforms.
They’ve also got an image editor, UTM-builder, and link shortener to customize your posts and make them pop. You can publish them right away or set them up on an automated schedule. They’ve even got your ad management covered on Facebook, Instagram, Facebook Messenger, and the Audience Network. T
But that’s not all. SEMrush takes it to the next level with their social media analytic tool. You can track engagement across platforms, all in one neat dashboard. Get those juicy analytics for your reports, including reactions to your posts and mentions elsewhere. And guess what? You can even keep an eye on your competitors to see how often they’re posting. It’s all about staying ahead of the game.
But here’s the real kicker, SEMrush doesn’t stop at social media management. They integrate it seamlessly with your overall SEO and marketing strategy. They bring it all together in one powerful platform, making your life easier and your strategy more effective. Now that’s what I call a game-changer!
🔎Features:
- Complete social media management solution with scheduling, customization tools, and ad management across multiple platforms (Facebook, Instagram, Messenger, Audience Network).
- Social media tracker for cross-platform engagement tracking, analytics, and competitor monitoring.
- Integration of social media management with overall SEO and marketing strategy, providing a comprehensive platform for streamlined management and strategic alignment.
🔖Pricing:
Sprout Social – The most beginner-friendly social media management tools
If you are new to social media management, then we would advice you to have a look at Sprout Social. During our testing, we found it to be the one that offers the most intuitive interface that makes navigating the platform a breeze, even if you’re just starting out. You don’t need to be a tech guru to get the hang of it!
As a beginner, you want a tool that covers all aspects of social media management in one place. Well, Sprout Social has got you covered! From publishing and scheduling to monitoring and analytics, everything you need is right at your fingertips. Furthermore, the platform is also integrated with all the major social networks.
Even though it is easy to use, this social media management tool is also full of bonus features that other competitors don’t have. For example, with the Employee Advocacy tool, you can create a curated feed of content for your employees to share across their own social networks.
They’ve also got hashtag tracking to help you identify the hottest and most relevant hashtags to boost your visibility. They also got custom URL tracking, giving you deep insights into how your posts are performing in terms of referral traffic and conversions.
🔎Features:
- Super beginner-friendly interface and easy-to-use with social media publishing, scheduling, monitoring, analytics, reporting, and more in one easy-to-use dashboard
- Hashtag tracking to identify the most popular and relevant hashtags to boost visibility
- ViralPost feature to publish your content when your followers are most likely to engage
🔖Pricing:
Hootsuite – Best for managing X (Twitter)
Hootsuite is the ultimate all-in-one social media management software. You can schedule messages, create and manage potential posts, monitor inboxes, run boosted post advertising campaigns, and pretty much anything else you can dream of in a social media management tool.
Now here’s the biggest selling point. Hootsuite fully supports X, formerly known as Twitter. That’s right, you can reply to tweets, keep an eye on mentions, and see what people are saying about your competitors, all within the Hootsuite app.
Like many social media management tools, Hootsuite is embracing AI. OwlyWriter AI can repurpose your top posts, offer inspiration, write posts for you, turn your blog posts and other content into posts, or just generate whatever you need it to. It works, and it’s among the most polished AI offerings we tested.
Hootsuite is aimed at businesses that know how to turn social engagement into revenue. It’s not the cheapest app out there, but trust me, it’s worth every penny. It’s fast, it’s easy to work with, and it’s one of the most widely used social media management apps for a reason.
🔎Features:
- Offer a wide range of solution such as social media publishing, scheduling, monitoring, analytics, reporting and more in one easy-to-use dashboard
- The best social media management tools for X (Twitter)
- Monitor online conversations around your brand and industry to stay on top of trending topics
🔖Pricing:
Social Pilot – Best for startup/entrepreneur and the most cost-saving
If we talking about pricing only, then Social Pilot is the cheapest solution for social media management. With SocialPilot’s Small Team plan starting at just $50 per month, you get 5 team members who can manage up to 20 social media accounts. Compare to another social media management tools like Hootsuite who charge a whopping $3,000 per year for a team of three, you can see that Social Pilot cost 80% less than what Hootsuite charges!!!
Now, SocialPilot may not have the same level of polish as some other social media management tool, and it may not support X as well, but it gets the job done. Their user interface is simple yet functional, and they support a wide range of platforms, including Facebook, X, Instagram, YouTube, LinkedIn, TikTok, Pinterest, Google Business Profile, and even Tumblr. They’ve got your social media bases covered!
The sidebar in SocialPilot is where the magic happens. You’ve got tabs for managing your posts and accounts, accessing your inboxes and analytics, lining up content from RSS feeds, and configuring your team and client setup. It’s all about keeping things organized and efficient.
🔎Features:
- Offers similar features for a significantly better price than other social media management tool
- Doesn’t skimp on other features, like scheduling, inbox monitoring, and analytics
- Simple user interface
🔖Pricing:
3. Which social media management tool is best for you?
When it comes to managing social media, there’s no one-size-fits-all solution. It’s all about finding the most appropriate social media management tool for your unique business needs. Fortunately, these apps offer free trials, so you can give them a spin and see which one works best for you!
That’s why I encourage you to take advantage of the free trials offered by these social media management tools. Give them a test drive, see how they feel, and evaluate if they meet your expectations. It’s all about finding the right fit for your business.
🔰SEE Full List AI Marketing Tools: Useful Tools & AI
🔰Connect to The Digital Tester 🔰
– Facebook: https://www.facebook.com/dukephungmmo/
– Linkedin: https://www.linkedin.com/in/dukephungmmo/
– Twitter: https://twitter.com/dukephungmmo
– Youtube: https://www.youtube.com/@dukephungmmo
Affiliate Disclosure: Some of the tools/AI on the list contain affiliate links. As an affiliate, we are partner officially of the brand to introduce them to the market. Whenever you buy something through one of these links, we get a small commission at no extra cost to you. Thanks for your support! You can rest assured we will only share things I am using for my work and will truly be of value to you.
Comments 1