[2024] SEO Strategy For Small Local Business Website – SUPER Practical & Easy!

Grow your local business with this complete SEO strategy for small local business website. Find step-by-step strategies with actionable SEO tips (SUPER Practical & Easy!)

Hi local business owners, are you feel overwhelmed with marketing works to boost organic traffic to your business? Well, it’s time to apply SEO strategy for your business website. Here is some good news. You can literally make it successfull yourself with the right strategy and tools.

This best SEO strategy for small local business website will assist you in utilizing your website to increase traffic to your business, especially for those who are starting from scratch. Get ready to optimize your website presence and stand out on the search engines!

Ready to boost your business with an SEO marketing strategy made for success? Let’s dive in and find out how!

1. Why Is SEO Important For Small Local Business Website?

The goal of SEO (Search Engine Optimization) is to increase a website’s natural visibility Online. The objective is to rank your website as high as possible on the very first page of search engines (like Google, Bing) whenever someone need information for something.

It can be said that SEO is an effective and sustainable marketing method to attract more customer to your business without spending money continuously on advertisements.

SEO also boosts a business’s website presence to raise its profile in SERPs (Search Engine Results Pages), enhance brand recognition, credibility, trustworthiness. From that, SEO help the business to attract more natural visitors, generate and ultimately, boost sales.

To sum up, SEO increases your business’s growth potential.

MAKE IT WITH SEMRUSH

Here are the top 10 SEO benefits of SEO for small local businesses:

1. Economical and has great return on investment on the long run
2. Enhance brand credibility and recognition
3. Build Brand trust by appearing on the SERPs
4. Attract quality leads to the website
5. Boost conversion rates by offering what customers need
6. Helps small businesses make an affirmation by the Search Engine reccomendations
7. Improves website UX/ UI
8. Turns a small business to an authority in their field

2. What Is SEO Strategy For Small Local Business Website?

An SEO strategy entails a detailed plan of creating, optimizing, and promoting a website and also content with the goal of increasing the site’s organic traffic. The SEO process includes activities such as researching keywords, optimizing on-page elements, solving technical issues, conducting technical SEO, and building links.

Put it this way, SEO strategy is an outline of steps to take action in order to increase your site’s organic traffic.

And now, let jump to the main part of the topic!

3. Best SEO Strategy For Small Local Business Website

Build your SEO strategy for small local business Website in 2024 with 10 steps:

• Step #1: Have a quality website
• Step #2: Create website’s keyword groups
• Step #3: Let search engine know your business’s presence
• Step #4: Research your competitors
• Step #5: Write content of what you offer
• Step #6: Optimize on-page SEO
• Step #7: Build your reputation and expertise
• Step #8: Optimize for search intent
• Step #9: Create more content variations
• Step #10: Keep your content improved and updated

Step #1: Have a quality website

Well, you may aware the importance of having a website. Let’s be honest, is your website effective in getting more traffics and generate more sales?

Don’t get me wrong, your website doesn’t have to be perfect to do so, it may require a heavy bill. However, there are some standards need to be fullfilled in order to boost organic traffic. For instance, your website should have a neat site structure, quick loading speed, especially user friendly interface and SEO supportive functions.

In case you haven’t owned a website, you can easily create one via CMS platform offering templates and powerful tools like WordPress, Leadpages or Hubspot.

In order to execute your SEO strategy for small local business, a SEO friendly website is a MUST. You can easily get this by installing plugin like Rankmath or YoastSEO on WordPress.

A quality website is not merely stop at technical factors, but a website with good content that brings great valuable information for users. To do that, we need to be focused on the step #2, #5.

Step #2: Create SEO website’s keywords plan

Typically, the first stage in any legit SEO campaign is keyword researching. Choosing keywords strategically not only informs search engines about the structure of your website but also informs visitors about the topic you cover.

You can easily start with Google Suggest (or Google Keyword Planner) or use ultimate keywords researching tools from SEMRUSH for more SEO advanced features.

Your website should have a keywords plan that covers all targeted and related keywords (At least 10). It is recommended to do a deep research in “long tail keywords” to reduce the competition for your local business and increase conversion rates.

SEO KEYWORD RESEARCH WITH SEMRUSH

Once you finish keywords researching, you are ready to take the next step in building your profile Online.

Step #3: Let search engine know your business’s presence

Naturally, Google, like all search engines, wants to provide users with high-quality data. And quality data is made from many factors, in which brand credibility is one of them. So, how to identify a brand credibility?

It’s your presence online where users can connect to your business anytime. It is critical to ensure that all relevant business details are up-to-date. Therefore, you must ensure that your data is consistent across all of the digital platforms that you are involved. Search engines will verify your information multiple times to make sure it is a legit business.

Simple ways to start:

• Create a proper contact page in your website;
• Create Google Business Profile with the exact contact info;
• Create accounts on social platforms using same data and connect to your website;

Step #4: Research your competitors

Well, we always can learn great things from our competitors. One of the BEST rated tools for Competitors Research is SEO competitor analysis in SEMRUSH.

RESEARCH YOUR COMPETITORS

Simply paste your competitor’s website on the search box, you can discover most of their insightful info and SEO strategies in a minutes including: similar websites with same keywords, common ranked keywords, backlink resources, advertising plans,…

To make best use of this step, you should have at least 3 organic competitors for better market understanding and SEO planning.

Step #5: Write content of what you offer

Well it’s time for you to show off what you have!

Research carefully about your niche and the keywords you want to target before you start writing. You will then be able to concentrate on creating the necessary strategic content.

There is two important factors that you need to keep in mind when create content:

1. Create high-quality content;
2. Create SEO content.

Sound difficult, huh? It is NOT as difficult as it looks! Let me break down each element.

Create high-quality content

Here are 2 tips for you:

• Publish something different – by adding your personal voice, personal branding;
• Offer something better – by adding value to content.

Well, the internet now is full of content and data. What is the meaning of repeating the same info. You don’t have to brainstorm in making news things, but improving what already have out there.

For me personally, when it comes to creating new content, I go google to search for the same keyword, take a look at few post on the first page and ask myself: What can I do to make it better?

I do not mind that I am a new brand to offer similar content on the internet. The thing is, the new content must be better/ different in some ways.

For example:

• Publish something different – I use my personal voice when writing;
• Offer something better – I combine value from many awesome competiors to generate a better version of each.

Create SEO content for your business

Providing information that is SEO-friendly to a search is essential if you want to rank for the keyword. Google, or other search engines, have their main goal is to help users find what they are looking for. However, SEO is so competive!

Then, it is crucial for you to find your niche and long-tail keywords. Knowing your specialty/ niche will help you highlight the distinctive qualities of your company or goods, increasing the chance that rank well for you.

When creating long-tail keywords for your niche, it is important to be as detailed as possible. After you have accomplished all of this, it is important to routinely evaluate your specialty to see how it changes as your company grows.

Spending too much time and money on writing quality SEO content? Well, It’s time to:

Click, publish, thrive

***Click,publish, thrive: Easy way to create content that drives traffic with AI and SEO DATA with ContentShake AI, an built-in app in Semrush – best SEO platform for marketers. ContentShake AI uses the biggest SEO DATA resource to generates unlimited, ready-to-publish content that boosts organic traffic, engagement, and leads for your business.

Step #6: Optimize on-page SEO

The main focus of this step is to optimize your content for website’s keywords. Well, On-page SEO is a big topic to study and execute.

Luckily, we have free tools and step-by-step guide to get it done perfectly. With a checklist of recommendations, all you need to do is complete one by one.

GET ON-PAGE SEO CHECKLIST FREE

There are few things that you need to keep in mind:

• Internal Linking: Link related posts and topics to each others
• Short, keyword-focused URLs: Let search engine know exactly what the main keyword, topic is
• Semantic SEO: Find a group of keywords that are related to a topic in your niche. Write posts to clarify them and dont forget to mention your solutions (Products/ services).

Step #7: Build your reputation and expertise

Reaching out and becoming active content creator with your expertise community and clients is a great idea once you have all above that set up. Encouragement of others to talk about you and your business can increase website traffic either directly or indirectly.

There are 3 major reasons that you should take this seriously!

Firstly, search engines take into account the amount of inbound links from other websites when deciding which ones to include and give a high rank in search results. If your website has many backlinks from reputable sources, search engines will see your business as more credible and authoritative.

Secondly, a well-executed social media strategy can greatly boost your website’s traffic. Sharing your solutions partly with a link for full information or giving answers with an detail related mentions is one of smart tips to get traffic and quality leads.

Thirdly, consumers are more inclined to purchase from you (and, ideally, return for more) after reading positive ratings and reviews.

So how can you do it?

1. Build link from related sites via guestpost, Pr booking, partnership,…
2. Encourage your purchased customers leave reviews and feedbacks on rating platforms like Google Business Profile, Facebook or on Trustpilot, G2,… (Good reviews can be generated by incentive offers)
3. Create discussing topics on ralated communities. You can raise problems yourself then provide your solutions following via a different account.
4. Let others promote your brand with Affiliate Marketing!

Step #8: Optimize For Search Intent

Understanding exactly what your customer needs will help you identify types of attractive content.

To understand about search intent, you may like to read: https://www.semrush.com/blog/keyword-intent/

Let me give you some example for better understanding:

• If users are looking for a guide, how to do something, the article needs detailed and step-by-step instructions. (https://thedigitaltester.com/how-to-drive-traffic-to-blog/)
• If users are looking for products/ services credibility via honest review, the article should include sincere review, add more personal experience, feelings, cautions, …

Optimize for search intent will significantly enhance direct clicks from users.

Step #9: Create more content variations

Well, your potential customers is not merely come from Seach engines like Google, Bing, … but also from social media platforms (Especially for younger generations). It means that your content and your presence should be vary on different platforms for better SEO Strategy.

With the expansion of video marketing trends, people tend to receive information through watching videos. Social media platforms also encourage for the Graphics and Visualizations trend via infographic photos. And for blog posts, there is a big improvement on the content designs, including Graphs and Charts, Screenshots and Pictures, Graphics and Visualizations, …

So, there are 2 ideas for you to make the content variations:

Idea 1: Keep the format the same, vary the content

Well this idea is for social content publishing mostly. For example, in order to get traffic for this blog post, I have some options:

1. An introducing post with a link;
2. A summary of step-by-step post with a link;
3. A how to post inlucing the link with a photo;
4. A how to post inlucing the link with a photo,…

Make sure to add some tags (keywords) in your post so people can find it via the search box.

Idea 2: Keep the content the same, vary the format

Well, you definately can turn your text into videos in short form or long form, infograpic photos or simply to audios.

There are tools to automate these processes, so you don’t have to worry much about this. Check out our updated Tools and AI for marketing!

🫠🫠🫠Get tired in managing many social media platforms? It’s FREE to explore:

THE SOCIAL MEDIA MANAGEMENT TOOL WITH SEMRUSH

And then, sit down, stay calm and get discovered by millions of users online.

Step #10: Keep your info and content updated

Creating a website for your company is just the beginning of building a powerful online presence. It is crucial to continue to generate new content, update the content information and maintain your website after it is live.

Remember to update your content frequently and to make any necessary improvements. Have to say, not only search engines but also users like to update new info day by day, whether it is a brand new data or an existing one.

Furthermore, make sure to up-to-date your contact details on platforms and tools that is involved. This will make sure that your business will not miss any potiential customers online.

Now, Let’s Talk!

After discovering SEO strategy for small local business, how do you feel?

Which step in the SEO strategy are you going to apply first?

And please share your personal tips and advices on this matter so other users can learn.

Good Luck!

Recommendation: Semrush Local – improves local SEO for businesses with physical locations by managing listings, monitoring reviews, and analyzing search visibility!

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