[NO.1] The Best SEO Tool for Marketers 2024

Hi Marketers, my fellow-worker. Are you looking for the best SEO tool for marketers in 2024 to manage your Online project? There are several SEO tools in the market and that cause me a serious headache earlier to make a right choice. And now, after spending tons of time on researching, testing dozen of SEO tools, I’d like to share you what I found so that you dont have to repeat the same problem as I was.

Whether you are an in-house Marketer (head of SEO, social media manager, head of performance marketing, senior marketing manager, marketing strategist, brand manager) or a freelance Marketer for SEO projects, I believe the SEO tool mentioned here will fully sastify your needs.

And to be fair, giving a list of criteria is a MUST to make the final decision. Therefore, The Best SEO Tool for Marketers 2024 is made from 5 criteria as below:

1. Convenience by including rich features for SEO work;
2. User-friendliness: Have transparent processes, In-depth reporting and transparent results measurement;
3. Data accuracy & trends: Have updated data of the market for better researching and plan executing;
4. Automatic processing: Saving time and resources;
5. Efffectiveness: Make the SEO work more efficient by doing the right things!

That is not enough! My journey to find the best SEO tool is more sophisticated than that. And let me show you how I did it.

1. How I choose the best SEO tool for Marketers in 2024

Here are a quick look of steps how I made my choice (you can do the same too):

1. Outline my work requirements
2. Make a list of best SEO Reated Tools and compare them
3. Test the top 3 options
4. Pick the winner out of the best SEO tools 2024

Now, let’s dive in!

1.1. Outline the work requirements

Before getting the right tool that fit your demands, it is essential to list out exactly what we need. For example:

• Budget for a month;
• Capabilities: competitor insights analysing, organic research and keywords recommendation, on page SEO, backlinks analysing, Add-on features,…
• Guiding and supports ….

Have to say, the outline should be considered carefully by talking to the team or doing a deep analysing to find out what the SEO project actually need. Note in mind that not every team have the same requirements. Here is an example (from https://www.demandsphere.com/)

1.2. Make a list of best SEO Rated Tools and compare them

Next, build a list of best SEO Rated Tools with the help of Search Engines and expert reviews. There are rating platforms so that we can check the user’s rated too like Trustpilot, G2,…

After getting a high rated SEO tools on the market, go to Search Engines again for Brand comparison. A sheet of comparation can be used to have a lively detailed visual.

1.3. Test the top 3 options

Here is the toughest and the most time wasting step ever. After finalizing the list into top 3 best SEO tool platforms, it’s time to get our hand on checking.

Have to say, each tool have different strengths and also weaknesses. We need to rely on the outline in the Step 1 to make it work. It is common that most of SEO platforms offers a period of trial so that you have chance to test out all of their capabilities.

For this step, keep in mind the 5 criteria to make sure it is a good solution for your team SEO demands.

1.4. Pick the winner out of the best SEO tools 2024

Well, honest to say, there is NO correct answer for this. Based on each team’s requirements, the winner may be differrent. However, based on my requirements for most of the SEO projects, the winner go to SEMRUSH.

With Semrush, a SEO marketers can:

• Do all the key SEO tasks from just one platform;
• Leverage trustworthy, up-to-date data;
• Have an easy-to-use solution;
• Develop Marketing/SEO/Content strategy and delegate the execution of that strategy;
• Setup automatic processing;
• And much more ……

2. MUST-HAVE Key Features Of the best SEO tool

2.1. Competitor insights

To help you with your SEO and marketing strategy, Semrush allows you to examine the digital marketing strategies of your competitors and determine which marketing channels yield the best results.

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2.2. Keyword researching tools

To improve your digital marketing approach, identify the most effective keywords. Find out how much any term is worth organically and for advertising based on factors like search traffic, intent, keyword difficulty, number of results, CPC, degree of competition, SERP features, variants, and more.

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2.3. On page SEO audit

Utilizing a fast crawler, process your pages in just a few of minutes and receive practical recommendations to address the problems with your website. Utilize customizable crawling parameters and do our comprehensive on-page and technical SEO audits.

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2.4. SERP Tracking tool

Keep an eye on any competitors, domains, and keywords on Google. Using the most up-to-date, regularly updated data, our technology optimizes your targeting efforts, helps you identify and correct cannibalization, and tracks the progress of your campaigns.

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2.5. PPC Keyword Research Tool

Utilize the PPC Keyword Tool to maximize your PPC advertising. Create a master keyword list, establish negatives, search local volume and CPC data (down to the city level), and arrange keywords at the campaign and ad group levels.

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2.6. Backlink Analysis Tool

Using the fastest and largest database available, a dynamic backlink generator can be used to find and monitor incoming connections. Look for link outreach opportunities based on the backlink profiles of your competitors to improve your SEO.

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2.7. Content Marketing Tool

Based on the demands of your target audience, develop and implement a potent data-driven content strategy. Every stage of your workflow, from inspiration to development, optimization, and measurement, should incorporate both creativity and analytics.

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2.8. Helpful ADD-ONS Features

Semrush is an premium SEO platform that provide awesome add-on toolkits:

• Local SEO kit: Create the ideal local SEO plan! Increase website traffic, spread the word about your offerings, attract new clients, and monitor your progress.

• Social Media Management Apps: Increase your marketing on social media. Post, evaluate, and keep an eye on content. Monitor rivals. Oversee influencer marketing initiatives.

• Content Creation and Distribution Tools: Use Semrush to streamline the production and sharing of content. With just a few clicks, you can get professionally written blog posts that will drive traffic and find popular topic ideas to share with your audience!

• Competitor PR Monitoring: Media monitoring should include both your and your competitors’ mentions. PR monitoring solutions help you track audience mood, competitor internal changes, and company competition.

• ContentShake AI: Use ContentShake AI to create infinitely rich, SEO-optimized content. Discover the intelligent AI writer that uses competitive data from Semrush.

Try SEMRUSH for free today to see insights into your site!