If you’re like most people, the word “audit” causes you to feel anxious right away. However, if you’re an SEO specialist (and thus not like most people), it may inspire you with great thoughts about effective marketing insights and how you can create a perfect marketing campaign
Digital marketers rely on tools that offer these insights to determine what drives visitors to a website, why content is falling in SERP rankings, and how to enhance page copy.
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Using the right tools is one of the most important factors that will determine the success of your business. Nowadays, there are several audit tools that you can choose from the market, which can make it hard for you to make a decision.
However, we have spent tons of time narrowing down your options to the best 5 SEO audit tools, including the criteria below to help you know the best SEO audit tools and enhance your search engine results page for your business:
- Dedicated SEO audit features;
- Several SEO-related measures;
- Scoring using actionable SEO insights;
- Highly Reputable
So, let’s get started.
Quick look for the top 5 best SEO audit tools:
- 🥇SEOptimier (From 19$ – 14 days FREE trial) – Best for SMBs – Embedded SEO audit Tool;
- 🥈Small SEO Tools (From 0$) – Free SEO audit tool – with options for premium tools;
- 🥉Screaming Frog (From 0$) – Free version with a premium features – with option of yearly plan;
- SE Ranking (From 55$) – Flexible Audit Grouping;
- Semrush (From 0$) – An SEO audit tool from a premium SEO suite
1. SEO Audit Tool Features Must Have?
When it comes to naming SEO audit tool categories, there might be a healthy amount of disagreement. SEO audit tools, SEO rank trackers, keyword research tools, and more general SEO tools all have a lot in common since companies that do one thing well also do other things well.
That is to say, our definition may differ from yours, but here is what we were looking for in the finest SEO audit tools:
- Dedicated SEO audit features: SEO auditing could be the product’s primary function, or it could be a standalone dashboard within a larger suite.
- Several SEO-related measures: The SEO audit software should provide information on multiple SEO-related metrics, such as page speed, traffic, user behavior, and keyword saturation.
- Scoring using actionable SEO insights: Measures should be presented as an exportable report (say that five times quick) and contain practical SEO insights.
- Highly Reputable: The software’s provider should be well-known in the business, provide transparency about its scoring process, and/or use credible data sources such as Google Search Console.
2. Top 5 Best SEO Audit Tools In 2024 (Free & Paid)
2.1. SEOptimier – Best for SMBs – Embedded SEO audit Tool
If you want to invest a lot of money in SEO audit software, there are many premium solutions available. However, if you want the best SEO audit tool at a low cost, SEOptimer is one of the best SEO audit software.
SEOptimer, like many of the paid SEO analysis tools, offers the standard SEO material, such as keyword research, rank tracking, and reporting, but it also features a wonderful collection of independent SEO audit tools.
Main Featutres
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Title tag checker
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Meta description checker
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SERP preview
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Website word count
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Noindex tag test
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Font size and legibility checker
Many of these are the kinds of insights you’d get from a thorough SEO audit, but it’s useful to have independent modules for each one in case you just want to check things like mobile responsiveness or core metrics.
Its rapid audit tool provides a useful overview of KPIs like on-page SEO, social media viability, and user-friendly experiences (SEOptimer might use some of its own recommendations here). Below the score summary, there is a list of specific items and recommendations for each statistic, sorted by priority.
If you want to download reports on your analytics, you’ll need to subscribe to the (still reasonably priced) White Label tier, which includes white-label reporting in 15 languages. SEOptimer also provides small agencies and solo consultants with API access and an embeddable application, allowing them to install all-inclusive SEO tools for their clients. Is it unexpectedly robust SMB software? Absolutely.
Pros and Cons
Pros
- Reasonably inexpensive and feature-rich
- More than 60 independent instruments for auditing, research, and generating
- White label reporting and audit tool integration
Cons
- The lowest tier is missing certain important features
- Some of the tools are only available in premium products
Pricing
2.2 Small SEO Tools – Free SEO audit tool – with options for premium tools
This category is challenging because you can acquire pretty good free audit tools from paid products that frequently include free audit tools or completely free plans. However, if you’re truly motivated to get a completely free tool that hides (almost) no functions behind paywalls, Small SEO Tools is a fantastic option.
The only thing little about Small SEO Tools is the price of its approximately 300 SEO and SEO-related tools.
Main Features
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Text analysis
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Image editing and design
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Website management system
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Website tracking
- Meta tag management
Pros and Cons
Pros
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Free, no limit access to nearly 300 SEO tools
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Wide range of SEO tools usage
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Built-in generative tools
Cons
- Very low-fi.
- There are no report exporting features.
- Premium products have better free versions of many SEO audit software.
Pricing
2.3. Screaming Frog – Free version with a premium features – with option of yearly plan
Screaming Frog’s desktop-based SEO Spider tool has made it a household brand in SEO audit software, and its free version may be enough for enterprises and people on a low marketing budget.
One of the primary features of free trial tools is the crawl budget. Websites with years of content, numerous product pages, or auto-generated pages may have thousands upon thousands of pages. That means the 500 URL crawl limit may be rather restrictive, but it is actually quite liberal among free plans.
Main Features
- Find unusable links, errors, and redirects
- Analyzing page titles and metadata
- Review meta bots and directives
- Find pages that duplicated
- Create sitemaps for
Pros and Cons
Pros
- Crawls up to 500 URLs with the free plan
- Easy to export to spreadsheets
- Upgrades are moderately priced
Cons
- Not very dynamic-looking
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Available only for desktop
Pricing
2.4. SE Ranking – Flexible Audit Grouping
SE Ranking has a continuous presence in our audit tool roundups since I’m always impressed with the value they provide. Starting at less than half the price of professional SEO suites, it offers a plethora of capabilities in a user-friendly interface, including a powerful audit tool.
The primary dashboard allows you to obtain PDF reports, connect to Looker Studio, send reports straight to partners, and generate sitemaps. These audits contain many of the same metrics as other tools on this list, but I like SE Ranking’s tidy data presentation, which includes a few unique callouts. The core web vitals chart is very important, as it provides a detailed breakdown of your site based on user experiences.
Main Features
- Keyword Research
- Backlink Analysis
- Keyword rank tracker
- Competitive Analysis
- Site SEO Audit
Pros and Cons
Pros
- Clean data visualizations
- Flexible audit groups
- SEO audit on pages and backlinks
Cons
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May limits hit crawl at lowest tier
Pricing
2.5. Semrush – An audit tool from a premium SEO suite
With some of the sharpest, smoothest SEO audit tools available, it’s no wonder that Semrush is on this list in some way. And, with its lowest tier priced higher than many products’ premium tiers, it is geared toward consumers with large marketing expenditures.
We’ve always enjoyed Semrush’s UI, and the clean, responsive design continues with the audit tool. The overview dashboard provides a clear picture of your website’s issues and tracks them over time. As you investigate the concerns, you can follow breadcrumbs to specific links and even obtain extensive explanations of what each issue category represents and how to resolve it. You can even re-crawl certain pages from the dashboard to determine if you’ve resolved the issue.
Main Features
- Keyword Research. Bring traffic to your site by finding the best keywords
- On-page SEO. Get new ideas to improve your site’s health and SEO performance
- Competitor Analysis
- Content Marketing
- Rank Tracking
Pros and Cons
Pros
- Enriched reporting
- Ability to compare audits and follow issue resolutions for solution
- The UI is clean and has a good response.
Cons
- May be prohibitive.
- The free edition has a maximum of 100 URLs
Pricing
3. Get the most out of your SEO Audit Tool
Whatever tool you choose, keep in mind that there are very few products available that are just for SEO audits. Most are part of larger SEO suites, so think about your long-term SEO needs and whether your product of choice includes other tools you’ll need in the future. It’s also important to investigate whether the program interfaces with other apps you frequently use.
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