This post is about to show you the overview of Video Marketing Trends & Advices In 2024, including recommendations for viral marketing campaigns.
According to research by Wyzowl, 51% of those polled said they would rather share videos with their peers than any other sort of entertainment. Continuing into 2023, video marketing promises to be one of the best marketing strategies picked by marketers and business owners in 2024.
Many new video trends have emerged and are becoming widely recognized. Therefore, keeping up with Video Marketing Trends 2024 is a must for those doing Online businesses.
Video marketing trends 2024 that attract viewers
The most potential video marketing trends in 2024 are short videos, user-made videos, and sales videos.
Short video
Short videos are becoming more and more popular. This sort of digital video trends began on Tiktok and was then adopted by other platforms such as YouTube, Instagram, and Facebook. Short videos are appealing to audiences because they are convenient, easy to share, and have the power to swiftly grab viewers.
Wistia reports that videos under 60 seconds have the highest engagement. Meanwhile, interaction will gradually decrease every minute.
People in today’s mobile world do not always have the time or interest to read extensive blog entries. Instead, they choose to watch brief videos. Short videos are getting more crucial as mobile devices like cellphones become more prevalent.
It is expected that in 2024, short videos will continue to dominate the video marketing trends as more and more media platforms promote this content to audience.
User-generated content
The user-generated content (or UGC) trend continues to become an important part of online behavior in 2024. From personal vlogs, humorous videos to do-it-yourself (DIY) tutorials, users have become attractive content producers on the Internet.
UGC is now widely available on the Internet. Social media platforms rely on user contributions to keep information fresh and interesting.
Some results from Linearity ‘s research also showed similar results, including:
- By the end of 2023, brands using user-generated videos reported a 25% increase in engagement.
- UGC videos on YouTube have 10 times more engagement than self-produced brand videos.
In addition to entertainment, user-generated videos also open up business and marketing opportunities. Nowadays, Brands can collaborate directly with users to create more realistic and engaging advertising content.
Sales video (shoppable video) – Video Marketing Trends 2024
In 2024, sales videos still play an important part in the field of online marketing and sales strategy. Shoppable videos are chosen by many individuals/organizations to improve sales and increase customer interaction.
One of the outstanding features of shoppable video is the ability to combine video content and live shopping features. Instead of regular ads, shoppable videos allow users to view and buy products right within the video itself. Just by clicking on the links or purchase buttons, you have completed the online shopping process.
Marinopr ‘s survey found that 91% of consumers said they wanted to see more videos from brands about products. Therefore, integrating purchase buttons into videos is a way to shorten the ordering process. Platforms such as Youtube, Instagram or Tiktok have also recognized this potential and developed purchasing features.
Specifically, some new features such as TrueView tags (at Youtube), product tagging in videos (Instagram), product codes in videos (TikTok) will contribute to promoting the development of shoppable video in 2024.
Major platforms such as Instagram, TikTok and YouTube have also integrated shoppable video features to help retailers/brands reach customers more effectively.
Video marketing formats that have high conversion rates
Keeping up with video marketing trends 2024 also helps businesses attract and increase customer conversions better. Wyzowl reports that 87% of video marketers say video has helped them generate leads. Among them, 82% of customers were persuaded to buy products or services by watching videos. (Source: Wyzowl ).
Therefore, focusing on videos marketing formats with high conversion rates can be a step forward to help organizations boost their sales and achieve their initial goals. Below are 2 types of videos that increase interaction and support conversion rates that tend to grow strongly in 2024 that you need to accquire.
Live video (livestream)
Live video (livestream) creates more intimacy and interaction with customers than pre-made videos. Through livestream, sellers can connect directly and listen to consumers’ opinions to offer a flash deals to boost sales, or to develop products marketing strategies.
Some results from many studies have been summarized by Bloggingwizard below, which also partly explains the explosion this livestream video marketing trend:
- Live content accounts for nearly a quarter of global viewing time.
- Live videos generate up to 27% more watch time per session than on-demand videos.
In addition to attracting more views, livestream videos also have greater interactions than simple articles. Users can directly comment and interact with emotions and receive real-time feedback.
One of the popular applications of livestream video is about introducing and selling products. This application not only helps promote sales but also provides directly customer service when streaming videos. Visual images and thorough answers from the seller can create trust from customers and motivate them to buy the product.
Virtual reality (VR) videos
With the development of VR technology as well as accompanying devices such as VR glasses or headsets, users can now interact more closely with marketing content.
Instead of watching videos through a screen, consumers can step into a virtual space to experience the actual product right at their home. In addition, VR also opens up opportunities for many businesses to develop video marketing to boost sales. Some organizations have created VR games or tours to sell digital products or VR devices. These interesting interactions are factors that create a deep impression on users, thereby promoting purchasing decisions.
Some of the following research results have also partly demonstrated the development of VR:
- It is estimated that up to 23.8 million VR products will be sold by 2025.
- It is estimated that global consumer spending on VR/AR will exceed 72.8 billion USD.
With sales of VR devices increasing day by day, businesses need to capture and create attractive VR videos if they do not want to be obsoleted in 2024.
Popular video marketing platforms in 2024
Below are some platforms that still attract huge users with marketing videos that you can refer to:
YouTube
Youtube is still the leading video sharing platforms today. Youtube allows users to post and share videos on many different topics and formats such as traditional long videos or short videos (Short). Statistics from Statista show the outstanding growth of Youtube Shorts in 2023. In just 1 month, Youtube Shorts has attracted an additional 0.5 billion users, reaching the milestone of 2 billion users/month and is increasing until now.
Up to now, Facebook, beside being a top social network, is still one of the major video platforms in 2024. Meta also said that about 50% of users’ time spending on watching videos while using Facebook. The Facebook Watch feature allows users to search, watch and share a variety of videos, from short videos to long videos, from entertainment content to news.
Facebook Reels allows users to create and share short videos, similar to TikTok and Instagram. Reels are up to 60 seconds long and can be edited with a variety of effects, music, and text. This is also a tool to attract viewers’ attention and increase interaction with your content. Facebook Reels can reach a large audience on the community without the need to be friends or follow on this platform.
Instagram offers a Reels feature that allows users to quickly upload videos and view them on the web or app. The latest survey shows that 91% of recently active Instagram users admit they watch videos on the platform at least once a week.
In particular, Instagram videos can appear on Facebook thanks to the automatic sharing feature. Content creators can simultaneously spread video marketing on two platforms at the same time.
TikTok
TikTok has become a global phenomenon in a short time and continues to be an important platform for video marketing. In 2023, TikTok has 1.5 billion monthly active users, and is expected to reach 1.8 billion by the end of 2024. (Source: Business of Apps ). With rapid growth in numbers users, video marketing will still attract attention in 2024. Especially for young users, TikTok provides the opportunity to create creative content and attract attention from millions of users worldwide.
Consclusion of video marketing trends 2024
In 2024 and the future, video marketing will continue to evolve to suit human tastes and behaviors. Therefore, understanding and adapting to 2024 video marketing trends is the key for businesses to get success in today’s competitive environment.
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Keywords: Video marketing trends, Video marketing trends 2024, digital video trends, trends video marketing, video content marketing trends
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