Are you running a small or medium-sized business that doesn’t have enough budget for email marketing? You’re searching around and can’t find anything that fits your needs. Don’t worry, you’re in the right place. In this article, we will bring you the top 10 best free email marketing platforms.
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Quick Look At Top 10 Best Free Email Marketing Platforms in 2024
- 🥇 Hubspot: Best free email marketing platforms overall
- 🥈 Moosend: Ideal for creating campaigns quickly and easily
- 🥉 Omnisend: Best if you are online retailers
- Brevo: Ideal for email & SMS marketing
- Mailerlite: Ideal for selling digital products
- Mailchimp: Ideal for A/B testing multiple elements
- Mailjet: Best for team collaboration usage
- SendPulse:Ideal for multi-channel marketing
- Email Octopus: Best for you as Amazon SES users
- Clever Reach:Best for simple email campaigns
What Makes The Best Free Email Marketing Platforms
When it comes to choosing the proper free email marketing platforms, there are three crucial aspects to consider:
- See if the free email marketing platforms offer unlimited email campaigns or not.
- Check how many subscribers you can send email to.
- Take a look at the features available in the free version or trial.
- Find out if the free email marketing platforms provide customer support for free accounts.
A free service isn’t inherently terrible; it is simply limited (regarding time or email sending). Before you determine which tool you’ll use, though, you need to consider about what happens when you outgrow the free plan.
To help you out, we’ll take a look at some of the top free email marketing platforms available today. Plus, what they offer if you opt to acquire the paid version.
TOP 10 BEST FREE EMAIL MARKETING PLATFORMS
1. Hubspot: Best free Email marketing platforms overall
HubSpot is one of the best free email marketing platforms out there that can power your complete marketing funnel. The tool is an all-in-one growth platform that allows you to expand and scale your firm.
Aside from the CRM, we discovered that you also receive gorgeous email signup forms to capture leads, a configurable landing page builder, social media and Facebook ad management, and more. In addition to optimization, the free plan includes analytics tools to help you enhance your strategy.
Overall, we believe HubSpot is one of the finest free email marketing services for increasing lead creation, managing your lists, and ensuring email deliverability, despite its somewhat restricting monthly free email sending limit.
Main Features
- Forms to boost email subscriptions
- contact management features
- Facebook, Instagram, Google, and LinkedIn advertisements.
- Reporting and conversion analytics
- Landing page builder to improve conversions
Pros and Cons
Pros
- The platform is easy of use
- Education programs for their users
- All your tools are in one place.
Cons
- 12-month contract is required
- A/B testing is not included in their basic or PRO package
Pricing
2. Moosend: Ideal for creating campaigns quickly and easily
Moosend is one of the leading email marketing and marketing automation services, allowing you to develop stunning email marketing campaigns, automate your marketing efforts, and increase lead creation. With a range of responsive email newsletter templates available in the free version, the drag-and-drop email builder will let you become a creative pro without any technical knowledge.
Aside from unlimited email campaigns, Moosend allows you to test its marketing automation workflows and advanced segmentation features for free to see how they can improve your open rates and conversions.
Main Features
-
Scoring for leads
-
Segmentation for leads
-
Web activity monitoring
-
SMS marketing is included
-
Customized web content
Pros and Cons
Pros
- Competitive price offer for the good range of features offered
- Include transactional email
- Ease-of-use email builder
Cons
- Advanced automation features are not included
- A relative newcomer lacks differentiation.
Pricing
3. Omnisend: Best if you are online retailers
Omnisend is one of the free email marketing platforms designed to assist eCommerce businesses in increasing sales while strengthening their brand and customer relationships. Upon reviewing the software, we saw that it was fairly simple to use, with drag-and-drop content blocks for both the email and signup form builders.
Almost everything is configurable, from large content blocks to the formatting of a single letter in an email. With Brand Assets, users can simply produce on-brand emails and popups by automatically importing your store’s logo, colors, and fonts.
Main Features
- Improved personalization through enhanced segmentation and behavioral targeting.
- Omnichannel communication via email, SMS, or push alerts.
- Use signup forms, popups, landing pages, and customized forms to grow your list.
- Reporting and analytics provide useful data that might help you enhance your marketing.
- Various eCommerce connections.
Pros and Cons
Pros
- Reporting focuses on revenue impacted.
- High delivery rates and methods to protect senders’ reputation
- Developed exclusively for eCommerce enterprises.
Cons
- Email templates are average.
- The visual email builder’s UX is not as slick as competitors.
Pricing
USE OMNISEND FREE
4. Brevo: Ideal for email & SMS marketing
Brevo is one of the free email marketing platforms that began as a transactional email platform and has since extended to include email marketing and marketing automation. After researching Brevo, we discovered that it includes an excellent drag-and-drop builder for customizing email themes and creating newsletters.
While the template collection isn’t extensive, Brevo is great for mobile-responsive advertising. In addition to email generation, the free email newsletter service includes SMS marketing options for engaging with mobile users.
The free plan also includes email and SMS personalization, as well as different segmentation options to make managing your contact list easier. Marketing automation is also included with the free plan. The workflow editor allows you to construct workflows, but you can only target 2,000 contacts.
Overall, Brevo is an excellent email marketing platform with SMS marketing capabilities and a solid sender score. While you will be able to send emails for free, they will include the Brevo logo.
Main Features
- Mobile-friendly newsletter campaigns.
- SMS marketing customisation of targeted messages
- Advanced segmentation options for group subscribers
- Contact lists and details for keeping your contacts organized.
- Send transactional emails and SMSs.
- Online form builder to increase lead generation.
Pros and Cons
Pros
- Easy to use
- Email Editing
- Include Email templates
Cons
- Free plan sending limit
- Low deliverability
Pricing
5. Mailerlite: Ideal for selling digital products
MailerLite is another unique free email marketing platforms on our list of free email marketing providers. When we tested the tool, we discovered a straightforward UI and a user-friendly drag-and-drop editor that makes generating email campaigns easy, even if you have limited experience.
Furthermore, MailerLite‘s sophisticated text editor and built-in photo editing capability make it an excellent free alternative for creatives and bloggers looking to produce newsletter visuals that represent brands.
Aside from email marketing, the free edition includes email automation features such as advanced segmentation, contact tagging, and the popular A/B testing tools. The free edition, of course, includes reporting and analytics, such as email campaign statistics and survey results.
Main Features
- Unsubscribe Page Builder
- Built-in photo editing to create appealing emails.
- Manage subscribers to keep your lists tidy.
- Use A/B split testing to see which elements work better.
- Reporting and surveys to monitor your email performance
Pros and Cons
Pros
- Ease of use
- Include a landing page builder
- Excellent deliverability
Cons
- Missing some premium features
- Complicated approval process
Pricing
6. Mailchimp: Ideal for A/B testing multiple elements
One of those too-popular free email marketing platform is Mailchimp. To assist you with your endeavor, the platform offers you a built-in CRM, A/B testing, and simple email newsletter templates.
Mailchimp offers a Creative Assistant for email creation that adjusts your designs according to your brand. If images are important to you, Mailchimp also allows you to save images, graphics, and other content in its content studio.
Additionally, you may construct customized marketing campaigns like abandoned cart emails with the aid of Mailchimp’s behavioral tagging feature. Mailchimp’s free plan also includes website engagement, which lets you track site views.
All in all, your initial attempts at email marketing can be helped by Mailchimp’s free newsletter service. However, you are unable to remove the branded footer, much like with some of the other free email marketing platforms Mailchimp alternatives on our list.
Main Features
- Tools for managing your contacts list to maintain organization
- To deliver more relevant email content, use behavioral targeting
- Simple templates for email newsletters to get you started
- Single-step automation and integrations with well-known applications, such as Gmail
Pros and Cons
Pros
- Free plan for all time
- incredibly user-friendly for beginners
- A/B and multivariate testing capability to divide contacts
Cons
- Email send limits apply to all plans
- Emails cannot be scheduled with the free plan
Pricing
USE MAILCHIMP FREE
7. Mailjet: Best for team collaboration usage
Originally, Mailjet was just a transactional email service. Later on, it developed into a free email marketing platform that included Webhooks, APIs, and sophisticated email marketing tools.
The email service offers an intuitive drag-and-drop email builder, and its basic segmentation features let you craft more customized email messages for your intended recipientele. Additionally, MailJet enables you to work together on emails with your teammates, enabling you to alter many elements at once.
Regarding customer service, the free plan of this email marketing tool does not provide online customer help. Although MailJet doesn’t have an online help team, its free edition simplifies email design by providing you with the most basic automation tools to get going in this free email marketing platform.
Main Features
- Keep an infinite number of contact details.
- Co-creation of email campaigns
- Reports and sophisticated email statistics
- Relay service for SMTP
Pros and Cons
Pros
- Easy to use
- Include multi-user collaboration
- Highly affordable premium plans
Cons
- Restricted automation circumstances
- The handling of lists is not intuitive
Pricing
USE MAILJET FREE
8. SendPulse:Ideal for multi-channel marketing
You’re looking at the best free email marketing platform, and if you want to go multi-channel quickly and easily and have all the resources necessary for it (basically) at your disposal,. You can obtain more than just email marketing tools with this tool.
SendPulse provides solutions for transactional emails, SMS marketing, Viber marketing, and more. But does this free email marketing tool have all you would need? With Sendpulse’s responsive email templates and email automation features, you can develop stunning campaigns that cater to a wide range of industries. Its features are quite adaptable.
You may develop more tailored welcome emails, re-engagement campaigns, and other campaigns by personalizing your campaigns with this free email marketing tool. Ultimately, you may target your non-openers and increase your open rates with Sendpulse’s special capabilities.
Main Features
- HTML editor Push alerts for the web
- Separation and customization
- Connectivity with e-commerce platforms such as Woocommerce and Shopify
Pricing
9. Email Octopus: Best for you as Amazon SES users
EmailOctopus, which was initially a component of Amazon’s SES service, has emerged as one of the top free email marketing platforms, offering a user-friendly email builder and a neat user interface. EmailOctopus is one of the greatest free email blast providers available, despite having few features.
Additionally, it is simple to use, email list management makes it simple to add fields, import lists, and export them. You can send more engaging emails by using the free version, which comes with all the segmentation and personalization tools you need.
All things considered, EmailOctopus is a fantastic free email-sending platform, perfect for novices who only require minimal customer service and don’t mind branding.
Main Features
- Data kept for a period of thirty days
- Email editor with drag-and-drop
- Fundamental client assistance
- Management of email lists
Pros and Cons
Pros
- Easy to use
- 24/7 support on both free and paid plans
- Easy list management
Cons
- Limited automation features exist, while advanced automation is being developed
- There is no option for AB testing; tests must be conducted via separate emails
Pricing
USE EMAILOCTOPUS FREE
10. Clever Reach:Best for simple email campaigns
One of those free email marketing services that was formerly something else is CleverReach. One of the most talked-about free email marketing tools in this instance is a technical service provider for email marketing.
But when it comes to its free email tools, is CleverReach really as smart as it says it is? CleverReach gets points for having a simple, easy-to-use user interface and a short learning curve. Although the drag-and-drop builder is rather user-friendly, we think it might still be made better.
Moreover, you may use the free tool to link your shop, CRM, and CMS systems with the CleverReach Plugins. Among other things, you can use the service’s reminder emails to make your webinars and other events that require reminders more successful.
Main Features
- Plugins for Salesforce, WordPress, and Shopware, among others
- Examine unsubscribers from your address book
- Emails with automated reminders that import HTML campaigns
Pros and Cons
Pros
- You can use your own domain name for links
- Outstanding deliverability
- Include Email automation
Cons
- It is expensive
- Lacks some of the features
Pricing
USE CLEVER REACH FREE
CONCLUSION
Choosing the right email marketing provider that works best for you shouldn’t be a difficult or time-consuming procedure.
You need a tool that gives you freedom and sufficient functionality without incurring any additional costs if you want to succeed. It should also be simple to use and, ideally, offer capabilities like A/B testing that directly affect how well your campaigns perform.
Remember to have a peek at its pricing overall as well! You will require a reliable solution with tried-and-true functionality that is affordable once you outgrow the free plan!
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